As a result, the increasingly popular sport now had a strong permanent home.Ĭoincidentally, Topps intrusion into the race tracks marked Formula 1’s 70 th anniversary season of delivering heart-stopping and exciting racing across the globe.

In addition, the company signed an exclusive worldwide agreement to become the Official Sticker and Trading Card Licensee of Formula 1. Topps formally unveiled their multi-year formal licensing deal with Formula 1 in 2020. 2021 Topps F1 Lights Out Review: History Of The Product These are the guys credited with saving F1’s flagging popularity. Topps couldn’t have chosen a better time to introduce F1 to the hobby. The 2021 F1 season averaged 940,000 viewers per race, 54% above the 2020 season, and broke the previous season’s record average of 700,000 in 1995. It had everything, fantastic racing, sensational overtaking, collisions, momentum swings, and fierce accusations! The Hamilton and Verstappen’s 2021 championship tussle is undoubtedly one of the most fabulous in F1 history. While the renewed popularity of Formula 1 is a result of various marketing strategies, a huge chunk of it is thanks to two men. Social media engagement is significant as it shows that the younger fans were finally showing interest. In addition, there was a 99% increase in social media engagements across the biggest social media platforms (YouTube, Instagram, Facebook, and Twitter. The global TV audience per race increased by over 65% compared to 2019. READ: What can fans expect from 2022 Topps Formula 1 release? The Recovery Of The F1 Brand While F1 fans who are collectors were excited at the chance to collect their favorite sport, collectors wondered at the value of cards with an ever-reducing fan base. Helmut Marko, Red Bull’s advisor, puts it, “That makes no sense for us.”Īs a result, when Topps announced its multi-year formal licensing deal with Formula 1 in 2020, the reactions were mixed. So much so that there were rumors of Liberty Media selling and Red Bull publicly denied wanting to buy Formula 1. In 2019, Formula 1 was plagued with a falling number of fans and a lack of appeal to a younger audience. How does it fare? Read our 2021 Topps F1 Lights Out review to find out. Topps F1 Lights Out is the newest release for the sport. After having a minimal presence in the hobby for years, F1 releases seem to be everywhere.

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